In addition to our focus areas, we are also dedicated to humanitarian support and educating consumers about sun safety and breast cancer prevention. We partner with humanitarian and health organizations to help people in the world’s toughest places turn crises into opportunities for progress.
Because our products keep bodies warm, dry, cool and protected; they are often critically needed resources during humanitarian relief efforts. We maintain partnerships with international relief providers to help people in the world’s toughest places turn crises into opportunities for progress.
I Wear Pink
What is I Wear Pink?
I Wear Pink is a partnership between Columbia Sportswear and the National Breast Cancer Foundation, Inc. to help save lives by increasing awareness of breast cancer through education and by providing mammograms for those in need.
How does the program work?
Each year we develop a limited collection of styles for women and men branded with the pink breast-cancer-awareness ribbon. Columbia and each participating retailer then donate $1.00 for every garment ($.50 for each hat/cap) sold to the National Breast Cancer Foundation.
What’s the history of the program?
Since its inception in 2007, the program has raised over $1 million for the National Breast Cancer Foundation. The entire donation is restricted to providing mammograms for those in need. The 2014 donation was a record $227,000, which we hope to top in 2015.
Where is the program offered?
Currently, the program is offered nationwide. Participation of retailers has grown from six in 2007 to over 100 to date, but you can shop the collection year round on our site. Help contribute to the cause by shopping these functional and stylish looks today.
Columbia partners with Mercy Corps to help people in the world’s toughest places turn the crises of natural disaster, poverty, and conflict into opportunities for progress. Our support has included providing our Insect Blocker and Omni-Shade technology to outfit their field staff as well as donating apparel to support relief efforts.
Recent projects included supporting refugees from the extended conflict in Syria in Lebanon, Typhoon Haiyan relief in the Philippines, and humanitarian relief in South Sudan.
The Skin Cancer Foundation
Columbia is partnering with The Skin Cancer Foundation (SCF) to help educate consumers how to safely enjoy the outdoors. SCF is the only international organization devoted solely to combating the world's most common cancer, now occuring at epidemic levels. More than a million new cases of skin cancer are diagnosed in the United States every year.
Our Omni-Shade line has earned the SCF's Seal of Recommendation which is awarded to ultraviolet (UV) protection products with a minimum of IPF 30 that meet their specific criteria. Columbia Sportswear is the first international large apparel company to hold the seal.
The Skin Cancer Foundation's Road to Healthy SKin Tour will hit the road in March, offering free full body skin cancer screenings conducted by the local board-ceritifed dermatologists. The 38-foot customized RV will stop at participating Rite Aid stores and other locations in order to provide early detection services to thousands of people.
In addition, we have partnered with the SCF to produce 'Rays' Awareness: Science of Sun Safety curriculum designed for 5th and 6th grade students. This curriculum has been distributed throughout the Southern United States and is avilable for download here.
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