Core Technologies

Columbia is first and foremost an outdoor product company. In many ways though, we are a technology company. Columbia's commitment to innovation runs throughout our entire product offering, and helps set us apart from the competition. Our family of Omni technologies have been designed with one thing in mind: your comfort. Whether it's keeping you warm and dry, cool and comfortable, or moving fast and light, we've focused on serious solutions for a simple challenge: Enhancing your experience of the outdoors with the best products you can buy.

Core Technologies
- Omni-Heat®
  THERMAL COMFORT
  
  Stay warm in cold conditions.
- Omni-Dry®
  ULTRA BREATHABLE WATERPROOF
  
  Keeps you dry during highly aerobic activity, whatever the weather.
- OutDry®
  WATER NOT INCLUDED™
  
  Stays dry, warm and comfortable
- Omni-Tech®
  WATERPROOF BREATHABLE
  
  Stay dry in wet conditions.
- Insect Blocker®
  KEEPS BUGS AT BAY
  
  Repels mosquitoes, ticks, and ants.
- Techlite®
  LIGHTWEIGHT PERFORMANCE
  
  Lightweight cushioning and support.
- Omni-Shade®
  SUN PROTECTION
  
  Enjoy the sun safely.
- Omni-Wick®
  ADVANCED EVAPORATION
  
  Keeps you dry and comfortable.
- Omni-Shield®
  Blood 'n Guts®
  ADVANCED REPELLENCY
  
  Resist and release.
- Omni-Freeze®
  ADVANCED COOLING
  
  Stay cool in the heat.
- Omni-Shield®
  ADVANCED REPELLENCY
  
  Resist rain and stains.
- Omni-Grip®
  ADVANCED TRACTION
  
  Hold tight on any terrain.

OMNI-SHIELD BLOOD ‘N GUTS

About OMNI-SHIELD BLOOD ‘N GUTS

Blood 'N Guts™ is a fabric treatment. The Blood 'N Guts treatment is a specifically designed formula to resist and wash out liquid stains. The treatment provides two lines of defense to prevent and remove stains. Initial liquid stains bead up and roll off Blood 'N Guts treated fabric. However, in some cases pressure may cause some liquid stains to penetrate treated fabric. For stains that penetrate the first line of defense, the Blood 'N Guts formula also works to release stains with agitation and soap in the washing machine.

Blood 'N Guts technology's protective benefits may diminish over time due to dirt and wear, but these benefits are easily restored simply by washing and drying your garment. To ensure the technology functions as intended, it is important to wash and dry your garment between uses. Proper care of your Blood 'N Guts treated product will ensure it performs the best, when you need it the most.