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Columbia Sportswear E-Commerce Site Gets “Out of the Box” with Innovative Reused Box Shipping Option
Early Response is Positive with 66% of Online Customers Selecting a Used Box for Shipping
PORTLAND, Ore. – September 23, 2009 – Columbia Sportswear Company (NASDAQ: COLM), a global leader in the active outdoor apparel and footwear industries, today announced its reused box initiative has become very popular among outdoor consumers shopping at www.columbia.com, which launched just over a month ago.
When online shoppers reach checkout at Columbia.com, the website gives them the choice of shipping their order in a previously used cardboard box. Since the launch of Columbia’s e-commerce site in August, more than 60% of online customers have selected the used box option.
In addition to choosing a used box for shipping their Columbia purchases, customers can track the life of their box as part of a community website that Columbia has created called A Box Life at www.aboxlife.com. On the outside of each reused box, consumers will find an A Box Life sticker that includes a unique QR code (similar to a barcode) and number. Before sending their reused box on its next journey, consumers can visit www.aboxlife.com to enter their box’s unique number or scan the QR code using their mobile phone. Doing so will allow them to see where their box has been, post pictures and stories about their box and periodically return to the site to follow their box’s journey, helping to illustrate the value that one box can deliver in its lifespan.
“As a leading outdoor company, it is important for us to provide consumers with options that reduce packaging waste and to make business decisions that will reduce our overall environmental impact,” commented Paul Zaengle, senior director of E-commerce for Columbia. “We have been very encouraged by the positive response to our reused box initiative and are thrilled to be able to provide our customers more responsible packaging solutions when they shop online at Columbia.com.”
Additionally, customers are encouraged to post pictures to the A Box Life Flickr group and to tweet about their box’s journey. Consumers can simply add the hash tag #aboxlife to Twitter posts when they have something “box worthy” to share with the A Box Life community.
Columbia.com ships the remainder of its orders in plastic bags containing 25% post-industrial recycled content and encourages reuse by including instructions on how consumers can use the bag again. Columbia’s move to offer consumers recycled, recyclable, and reusable packaging solutions was developed to foster and support a growing consumer and company desire to reduce their collective environmental footprint.
About Columbia Sportswear Company
Founded in 1938 in Portland, Oregon, Columbia Sportswear Company is a global leader in the design, sourcing, marketing and distribution of active outdoor apparel and footwear. As one of the largest outerwear manufacturers in the world and a leading seller of skiwear in the United States, the company has developed an international reputation for quality, performance, functionality and value. The company manages a portfolio of outdoor brands including Columbia Sportswear, Mountain Hardwear, Sorel, Montrail and Pacific Trail. To learn more about Columbia, please visit the company's website at www.columbia.com.