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Two anglers fishing from a rocky tropical shoreline with backpacks and rods near driftwood and palm trees.

PRO-TESTED IN BELIZE

Man wearing light blue fishing shirt and cap holding fishing rod while standing in tropical waters.

PFG x Flylords Fish Belize

Our PFG team began their journey on Ambergris Caye chasing tarpon, bonefish, and permit in some of the most iconic flats in South America.

Woman fly fishing from rocky coastal outcrop with palm trees in tropical setting.

North To Rocky Point

For the second leg, the team headed north back to the Belize mainland to go off grid at Rocky Point Fish Camp in pursuit of permit, tarpon, bonefish, and barracuda.

Man wearing cap and sunglasses loading a large black duffel bag onto a golf cart.

Elite Gear For Epic Adventures

From glaring sun on the water to trekking through jungle to remote fisheries, our gear kept the team comfortable, protected, and casting away.

Dark gray water-resistant jacket with zippered chest pocket and drawstring hood, showing water beading.

Protects Like A Wet Suit

Wears like a hoodie. The new Bomb Point jacket is a game changer.

Wears like a hoodie. The new Bomb Point jacket is a game changer.

Male performer in black sleeveless shirt and cap singing on stage with band members and stage lights.

Luke Combs Stage Edition Bahama™

Celebrate 30 years of our iconic PFG shirt with a custom version honoring country star and Columbia ambassador Luke Combs.

Celebrate 30 years of our iconic PFG shirt with a custom version honoring country star and Columbia ambassador Luke Combs.

Woman wearing gray knit beanie and blue quilted vest outdoors at golden hour.

The PFG Life

On or off the water.

On or off the water.

Person wearing gray athletic sneakers stepping on wet boat deck with water splashing around the sole.

Ultimate Deck Shoe

Introducing the new Dry Tortugas Shoal, like our bestselling deck boot with even more versatile style.

Introducing the new Dry Tortugas Shoal, like our bestselling deck boot with even more versatile style.

Man in dark green jacket and cap casting a fly fishing rod with water droplets spraying around him.

Breathable Sun Protection

Our new Terminal Tech™ hoodie is built for all-day comfort with breathable built-in UPF 40 protection.

Our new Terminal Tech™ hoodie is built for all-day comfort with breathable built-in UPF 40 protection.

Person wearing mirrored sunglasses, black cap, olive jacket over blue shirt, sitting outdoors.

Adventure Angler Collection

Gear for those who go the extra mile to find where fish are and people aren’t.

Gear for those who go the extra mile to find where fish are and people aren’t.

WELCOME ABOARD

From elite guides to tournament anglers, we’re excited to add five new fishing pros to our roster of PFG ambassadors. Read on to find out how each is worth their salt.
Angler in sunglasses and cap holding a sailfish in the water beside a boat.

Sam Atwell

Capt. Sam is a professional angler, outdoor enthusiast, and conservationist raised on Florida’s Treasure Coast.

Capt. Sam is a professional angler, outdoor enthusiast, and conservationist raised on Florida’s Treasure Coast.

Woman on jet ski holding up a large yellow mahi-mahi fish while wearing a life jacket and cap.

Bri Andrassy

Bri became the first woman to land a marlin from a kayak and now shares her fishing adventures through her popular BA Fishing social channels.

Bri became the first woman to land a marlin from a kayak and now shares her fishing adventures through her popular BA Fishing social channels.

Man wearing coral fishing shirt and sunglasses holding fishing rod by water.

Jared Cyr

Capt. Jared Cyr is a seventh-generation Florida Keys native with a lifetime of inshore and offshore fishing expertise that he shares with clients as a pro guide in the Keys.

Capt. Jared Cyr is a seventh-generation Florida Keys native with a lifetime of inshore and offshore fishing expertise that he shares with clients as a pro guide in the Keys.

Man in white shirt and cap proudly holding large redfish while sitting on boat under blue sky.

Stephen "Brown" Frenette

The son of legendary angler Mike Frenette, Capt. Brown is carrying on the tradition as a pro guide and accomplished tournament angler.

The son of legendary angler Mike Frenette, Capt. Brown is carrying on the tradition as a pro guide and accomplished tournament angler.

Person wearing blue jacket and dark pants standing on platform holding bent fishing rod.

Michael “Red” Frenette

Red grew up around a saltwater legend (his dad Mike Frenette) and now makes his own mark as a pro guide and one of the most accomplished redfish anglers in the world.

Red grew up around a saltwater legend (his dad Mike Frenette) and now makes his own mark as a pro guide and one of the most accomplished redfish anglers in the world.

Two men fishing from a white boat on calm water, wearing fishing shirts, caps, and sunglasses.

Explore More Ambassadors

Seven Decades Of PFG

Vintage logo featuring the word "hat" with illustrated figures doing outdoor activities around the lettering.
1938

One Tough Hat Company

In 1937, 13-year-old Gertrude Lamfrom (our own “Tough Mother” Gert) and her family fled Nazi Germany, settling in Portland, Oregon, to establish the Columbia Hat Company.

Vintage catalog page displaying various styles of caps including sport, fishing, and boating caps.
1950s

Exploring The Outdoors

By the 50s, we expanded our range to cover anglers, from fly fisherman to boaters. The family business expanded, too, with Gert’s husband Neal taking the lead.

Vintage advertisement showing person in yellow hat wearing green fishing vest and holding a fish with rod.
1960

Mother Of Invention

Overhearing her husband’s fishing buddies complain about their gear, no-nonsense Gert got to work at her sewing machine to create our original fishing vest.

Olive green utility vest with multiple pockets, front zipper, and fuzzy patch attached to chest pocket.
1978

The Vest That Gert Built

Henry’s Fork™ saw its second iteration, building on the original’s thoughtful utility. Every version since lives up to her maxim, “It’s perfect, now make it better.”

Purple short-sleeve button-up shirt with teal contrast collar and two chest flap pockets.
1988

The Angler’s Uniform

The Casting Shirt™ marks our early dive into PFG’s renowned shirts, designed by anglers, with touches like expandable pockets and a look you can wear anywhere.

White fishing shirt with embroidered eyelets for holding flies, displayed with fishing fly lures.

Teal short-sleeve button-up shirt with four flap pockets on the chest and torso.
1990

Constantly Evolving

The Bonehead™ arrived with added durability and our iconic rod holder tab on the chest, providing an extra hand when you’re tying flies.

Man holding large Atlantic salmon while wearing fishing shirt, with product image of tan shirt below.

Collection of long-sleeve fishing shirts in various colors hanging on branch rods displayed in two rows.
1996

Nothing Beats Bahama™

Crafted of nylon, Bahama™ was more breathable and faster drying than traditional cotton fishing shirts, securing it as a staple for anglers battling hot, humid environments.

Blue long-sleeve fishing shirt with chest pockets, button-front closure, and rolled-up sleeves.
2005

Bienvenidos Tamiami™

When testing the Tamiami™ in the Keys, its designer got soaked, but the shirt was bone dry in minutes. Its synthetic, stretch material was ahead of the times.

Person wearing mint green long-sleeve fishing shirt with UPF 80+ sun protection while holding fishing rod on boat.
2007

Taking On The Sun

PFG tackled the utility, tools, and movements of anglers, but taking on that fiery ball in the sky? Done, with our introduction of Omni-Shade™ UV-blocking construction.

Man wearing waterproof jacket and cap while fishing on a boat in wet weather conditions.
2010s

Going To The Extreme

Our one-of-a-kind OutDry™ Extreme innovation was the answer to the absolute worst storms and gales on the open water, now featured in the Force™ XII shell and bib.

2020s

The Ultimate Deck Boot

Comfortable shoes that work as hard as anglers? It’s not crazy; the breakthrough Dry Tortugas™ deck boots proved you can have it all.

Man wearing tan fishing shirt and camouflage cap casting a fishing rod by the water.
2026

30 Years Of Getting It Right

With Bahama’s birthday, we re-released the original colors, a special-edition artist series, and even hosted a sweepstakes for a trip to fish in the actual Bahamas.

Man wearing white visor and blue fishing shirt holding a large yellow and green mahi-mahi fish on a boat.
2026

The Pros Know

What better way to make our gear better than to toss it to legendary guides like George Poveromo​? Our team of ambassadors informs everything we do.

Two people fly fishing in waders and sun hats along a riverbank surrounded by grassy vegetation and trees.

Shop The Gear That Got Us Here

Man wearing light blue fishing shirt with multiple chest pockets, tying a fishing lure on a boat.

THE PERFECT CATCH

PFG gift cards can’t miss for those who’d rather be fishing.

Tough Mother Outdoor Guide

See All Articles
Two people release fish back into the water

Catch and Release Fishing

Learn techniques and tips for catch and release fishing.

Learn techniques and tips for catch and release fishing.

Man casting against a golden sky.

Guide to Fishing Bait and Lures

Expert advice on bait and lures, and the best choices for lakes, rivers and oceans.

Expert advice on bait and lures, and the best choices for lakes, rivers and oceans.

Lightening in the sky

Lightning Safety for Anglers

How to stay safe during a lightning storm when you are fishing or on the water.

How to stay safe during a lightning storm when you are fishing or on the water.

Two people walking in a field with their fishing gear

Fly Fishing for Beginners

Learn basic tips and techniques for anglers new to fly fishing.

Learn basic tips and techniques for anglers new to fly fishing.