alt Man and woman fishing in Columbia PFG.

STAY
COOL IN
A FIGHT

Omni-Freeze™ Zero sweat-activated cooling:
The hotter it gets the cooler you feel. Go fish.
Men
Women
Kids
Shop All PFG
alt Man in OutDry Extreme rain gear on top of a mountain.

STAY
COOL IN
A FIGHT

Omni-Freeze™ Zero sweat-activated cooling:
The hotter it gets the cooler you feel. Go fish.
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Featured

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Bahama elite.

The New Bahama™ Elite

The next evolution of our bestselling fishing shirt combines new features with classic comfort and utility.
Shop All Bahama™
A colorful laydown of shorts.

Summer Ready Shorts

For boating, swimming, and casting away, in every shade
under the sun.
Shop PFG Shorts
A woman on a bench

Style On Deck

On or off water, stay cool and protected from the sun with gear that's easy to wear and hard to beat.
Shop Women's PFG
Anglers on a speedboat.

Cast Away

Gear built to keep you cool, comfortable, and protected from the boat to the beach and beyond.
Shop Now
Close up of the pro sport boot.

All Grip, No Slip

Fishing-friendly shoes, from slip ons to durable boots,
all with great grip.
Shop PFG Shoes
An angler getting splashed on the high seas.

Dry No Matter What

Waterproof-breathable tech to keep you
dry and comfortable on the water.
Shop Men's PFG
A cool guy in the limited edition artist gear.

Fish In Full Color

Take on the day in comfort and style with gear featuring custom prints by marine artist Bentley.
Shop Now

Tough Mother
Outdoor Guide

See All Articles
No-nonsense advice for anglers.
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What is Friliufstsliv?
Catch and Release Fishing
Learn techniques and tips for catch and release fishing.
Read More
What is Friliufstsliv?
Guide to Fishing Bait and Lures
Expert advice on bait and lures, and the best choices for lakes, rivers and oceans.
Read More
What is Friliufstsliv?
Lightning Safety
for Anglers
How to stay safe during a lightning storm when you are fishing or on the water.
Read More
What is Friliufstsliv?
What to wear fly fishing?
Discover the perfect attire for fly fishing adventures! Stay comfortable & protected with our comprehensive guide on what to wear and essential gear.
Read More
What is Friliufstsliv?
Fly Fishing for Beginners
Learn basic tips and techniques for anglers new to fly fishing .
Read More
See All Articles

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Sale
PFG Wild Cast 34L Backpack, Color: Smokey Sage, Cypress, image 1 PFG Wild Cast 34L Backpack, Color: Smokey Sage, Cypress, image 2 PFG Wild Cast 34L Backpack, Color: Black, image 3 PFG Wild Cast 34L Backpack, Color: Black, image 4

Sale price: $90.00 Regular price: $120.00
Sale
Wild Cast Booney Hat, Color: Crushed Blue Bajabound, image 1 Wild Cast Booney Hat, Color: Crushed Blue Bajabound, image 2 Wild Cast Booney Hat, Color: Stone Everglades, image 3 Wild Cast Booney Hat, Color: Stone Everglades, image 4

Sale price: $26.25 Regular price: $35.00
Sale
Tidal Pursuit 3D Stretch Snap Back Ball Cap, Color: Ancient Fossil, Fish Circle Bass, image 1 Tidal Pursuit 3D Stretch Snap Back Ball Cap, Color: Ancient Fossil, Fish Circle Bass, image 2 Tidal Pursuit 3D Stretch Snap Back Ball Cap, Color: City Grey, Tuna, image 3 Tidal Pursuit 3D Stretch Snap Back Ball Cap, Color: City Grey, Tuna, image 4 Tidal Pursuit 3D Stretch Snap Back Ball Cap, Color: Maple Sugar, Full Circle Dorado, image 5 Tidal Pursuit 3D Stretch Snap Back Ball Cap, Color: Maple Sugar, Full Circle Dorado, image 6 Tidal Pursuit 3D Stretch Snap Back Ball Cap, Color: Vintage Blue, Marlin, image 7 Tidal Pursuit 3D Stretch Snap Back Ball Cap, Color: Vintage Blue, Marlin, image 8 Tidal Pursuit 3D Stretch Snap Back Ball Cap, Color: Dusty Crimson, Fish Circle Red Fish, image 9 Tidal Pursuit 3D Stretch Snap Back Ball Cap, Color: Dusty Crimson, Fish Circle Red Fish, image 10 Tidal Pursuit 3D Stretch Snap Back Ball Cap, Color: Shark, Fish Circle Red Fish, image 11 Tidal Pursuit 3D Stretch Snap Back Ball Cap, Color: Shark, Fish Circle Red Fish, image 12 Tidal Pursuit 3D Stretch Snap Back Ball Cap, Color: City Grey, Fish Circle Bass, image 13 Tidal Pursuit 3D Stretch Snap Back Ball Cap, Color: City Grey, Fish Circle Bass, image 14

Sale price: $26.25 Regular price: $35.00
Sale
PFG 80MPH Ball Cap, Color: Blue Echo, image 1 PFG 80MPH Ball Cap, Color: Blue Echo, image 2 PFG 80MPH Ball Cap, Color: Black, image 3 PFG 80MPH Ball Cap, Color: Black, image 4 PFG 80MPH Ball Cap, Color: Cool Grey, image 5 PFG 80MPH Ball Cap, Color: Cool Grey, image 6

Sale price: $30.00 Regular price: $40.00
Sale
PFG Big Haul x Bentley Snapback, Color: White, image 1 PFG Big Haul x Bentley Snapback, Color: White, image 2 PFG Big Haul x Bentley Snapback, Color: Vivid Blue, image 3 PFG Big Haul x Bentley Snapback, Color: Vivid Blue, image 4 PFG Big Haul x Bentley Snapback, Color: Cool Grey, image 5 PFG Big Haul x Bentley Snapback, Color: Cool Grey, image 6 PFG Big Haul x Bentley Snapback, Color: Carbon, image 7 PFG Big Haul x Bentley Snapback, Color: Carbon, image 8

Sale price: $22.50 Regular price: $30.00
Sale
Columbia High Performance Cooler - 50 Quart, Color: Fossil, image 1 Columbia High Performance Cooler - 50 Quart, Color: Fossil, image 2 Columbia High Performance Cooler - 50 Quart, Color: Gulf Stream, image 3 Columbia High Performance Cooler - 50 Quart, Color: Gulf Stream, image 4

Sale price: $225.00 Regular price: $300.00