THAT'LL
FISH

Sun-blocking, sweat-wicking gear for
when you're on the bite.

THAT'LL FISH

Sun-blocking, sweat-wicking gear for
when you're on the bite.

Dressed For
The Season

Lightweight, breathable dresses made for warm, sunny days ahead.

Top Of
The Line

New fits, designs, and graphics in some of our best-selling hats.

Made To
Move

Gear up for adventure in quick-drying shorts with UPF protection to sweat-wicking tech.

Beyond
The Boat

Versatile angler-inspired bags built for on
and off the water.

Best Under
The Sun

Omni-Shade™ fishing gear is built to
block harmful UV rays all day.

Grip That
Doesn't Quit

Our new Omni-MAX™ shoes deliver advanced cushioning, stability, and traction for wet or dry conditions.

Lost Water
Collection

Our new active-fit collection is built for
adventure-seeking anglers.

Tough Mother
Outdoor Guide

No-nonsense advice for anglers.
Tips for Fly Fishing in the Cold
Pro angler Curtis Ciszek shares his advice for getting the most out of fishing in chilly conditions.
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A Pro Angler’s Guide to Fly Fishing
Get advice, insights, tips, and tricks on the art of fly fishing from pro angler Curtis Ciszek.
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Start Fishing: A Beginner’s Guide
Pro angler Mark Daniels Jr. offers his best fishing tips and tricks to get started.
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Pete Alonso’s Fishing Passion
Off the field, the MLB player is an avid angler and advocate for the eco-group Captains for Clean Water.
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Survival At Sea Against All Odds
How one man used ‘sheer grit’ and his PFG fishing shirt to stay alive in open water for nearly 10 hours.
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