Shop By Category:
Woman wearing orange button-up fishing shirt with roll-tab sleeves and embroidered flag fish detail on pocket.

BONEFISH FLATS™ IS BACK

Pulled from the archives, with today’s tech and utility.

Man in blue fish-print long sleeve shirt and cap casting fishing rod from elevated platform on boat.

Adventure Angler Collection

Versatile gear for anglers who are always up for epic adventures on and off (and in) the water.
Versatile gear for anglers who are always up for epic adventures on and off (and in) the water.
Woman wearing navy cap and blue mirrored sunglasses holds fishing rod with orange reel while smiling outdoors.

Stay Cool & UV Protected

Gear that’s ready when the heat is on with built-in cooling and sun protection.
Gear that’s ready when the heat is on with built-in cooling and sun protection.
Man wearing tropical print short-sleeve shirt with green and orange floral pattern and sunglasses outdoors.

Summer New Arrivals

Hot sun, tight lines, red-hot bites. Our latest gear keeps you out there with cooling, sun-blocking tech.
Hot sun, tight lines, red-hot bites. Our latest gear keeps you out there with cooling, sun-blocking tech.
Two people fishing from a flats boat in shallow turquoise water under a blue sky.

Fishing Shorts

Versatile shorts built for keeping anglers comfortable and protected all day.
Versatile shorts built for keeping anglers comfortable and protected all day.
Athletic shoe with black and white mesh upper, purple midsole accent, and white sole on wooden deck.

Next Best Thing To Gills

The new Whipray™ shoe combines an ultralight, fast-drying upper with a vented, high-traction outsole.
The new Whipray™ shoe combines an ultralight, fast-drying upper with a vented, high-traction outsole.
Two folded t-shirts, one white with a colorful fish graphic and one sage green with a bass fish illustration.

Timeless Fishing Tees

Our latest drop of classic graphic tees with PFG prints from the archives.
Our latest drop of classic graphic tees with PFG prints from the archives.

Built-In Insect Protection

On and off the water, Insect Shield® technology converts apparel into long-lasting insect protection.
On and off the water, Insect Shield® technology converts apparel into long-lasting insect protection.
Four waterproof ankle boots displayed on wet surface with water ripples in white, gray, and olive green.

The Ultimate Deck Boot

The bestselling Dry Tortugas™ boot is built to keep you casting in comfort on the wettest days.
The bestselling Dry Tortugas™ boot is built to keep you casting in comfort on the wettest days.
Man wearing white short-sleeve shirt with fish graphic on back, standing against colorful geometric mural.

PFG ARTIST SERIES

THE BENTLEY BAHAMA™

WELCOME ABOARD

From elite guides to tournament anglers, we’re excited to add five new fishing pros to our roster of PFG ambassadors. Read on to find out how each is worth their salt.
Angler in sunglasses and cap holding a sailfish in the water beside a boat.

Sam Atwell

Capt. Sam is a professional angler, outdoor enthusiast, and conservationist raised on Florida’s Treasure Coast.
Woman on jet ski holding up a large yellow mahi-mahi fish while wearing a life jacket and cap.

Bri Andrassy

Bri became the first woman to land a marlin from a kayak and now shares her fishing adventures through her popular BA Fishing social channels.
Man wearing coral fishing shirt and sunglasses holding fishing rod by water.

Jared Cyr

Capt. Jared Cyr is a seventh-generation Florida Keys native with a lifetime of inshore and offshore fishing expertise that he shares with clients as a pro guide in the Keys.
Man in white shirt and cap proudly holding large redfish while sitting on boat under blue sky.

Stephen "Brown" Frenette

The son of legendary angler Mike Frenette, Capt. Brown is carrying on the tradition as a pro guide and accomplished tournament angler.
Person wearing blue jacket and dark pants standing on platform holding bent fishing rod.

Michael “Red” Frenette

Red grew up around a saltwater legend (his dad Mike Frenette) and now makes his own mark as a pro guide and one of the most accomplished redfish anglers in the world.
Two men fishing from a white boat on calm water, wearing fishing shirts, caps, and sunglasses.

Explore More Ambassadors

Man wearing light blue fishing shirt with multiple chest pockets, tying a fishing lure on a boat.

THE PERFECT CATCH

PFG gift cards can’t miss for those who’d rather be fishing.