Columbia’s New Amaze Puff: Winter is Too Long to Wear Boring

Cold doesn’t compromise—so why should you? Meet your new cold-weather essential: an incredibly soft, style-forward puffer that blends warmth with wear-anywhere appeal. Columbia took 86 years of mountain-tested know-how and built a jacket that delivers confidence without compromise. As Gert Boyle, the original Tough Mother, famously said, “It’s perfect. Now make it better.” Columbia took that to heart—and created the Amaze Puff, a fashion-forward, 650-fill down jacket designed with premium comfort and sophisticated styling. Because good looks don’t count if you’re freezing.

“We saw a real consumer need for a warm, effortless, cozy-yet-stylish down puffer from a brand they trust,” says Woody Blackford, Columbia’s Chief Product Officer. “The Amaze Puff nails that, with elevated fabrics, refined trims, adaptable silhouettes, and versatile colors that fit into any wardrobe.”

The Amaze Puff hugs like a warm blanket, shields like armor, and moves effortlessly between front row at Fashion Week and the farmer’s market—all in a single day. “This collaboration paid off,” says Stephanie Beaudry, Senior Product Line Manager. “It’s a multitasking, good-looking, high-functioning layer that works just as well on city sidewalks as it does on weekend escapes. It’s not overbuilt mountain tech—it’s wearable warmth with an edge.”

Unlike Columbia’s more performance-focused puffers, the Amaze Puff leans into elegance, with luxe materials in matte and high-shine finishes, and elevated trims that complete the look. “The color palette blends seasonal trends with bold simplicity,” says Beaudry. “Each hue is versatile and easy to layer.”

The women’s-specific jacket comes in three lengths—regular, mid, and long. Interior details include fleece-lined pockets, adjustable hems, and a removable hood. A stretch shell means freedom of movement without restriction. “Stretch is rare in down jackets,” adds Blackford. “But with the Amaze Puff, it’s effortless.”

Puffy, puffer, parka—plumífero, doudoune, or daunenjacke—whatever you call it, the right down jacket isn’t meant to hide in your closet. It’s strolling the streets of Aspen one day and tailgating at a mom-and-pop resort the next. When the mercury drops—whether you're walking the dog or shutting down an après party—the Amaze Puff steps up. Because when it’s cold out, it doesn’t matter where you are or who you’re with—you need a jacket that beats the chill, puts swagger in your stride and brings catwalk confidence to the streets.

The Amaze Puff builds on Columbia’s outerwear legacy with clean lines, a modern cut, and just enough structure to complement everything from vintage ski sweaters to wide-leg snow pants. While down jackets were born in the backcountry, this one was reimagined for the boulevard. It offers summit-level warmth with street-ready style—function, fashion, and everything in between.

Inside the Amaze Puff, two discreet backpack-style straps let you wear it hands-free when indoors—on the subway, in a boutique, or wherever warmth gives way to overheated. Just slip it off and carry it over your shoulders—no need to juggle or stash.

Lightweight, breathable, and packable, the Amaze Puff compresses easily into a commuter bag or carry-on, then rebounds without losing shape. Down’s natural loft fluffs back up with a good wash and dry—something synthetics can’t always promise. Nature got it right—Columbia refined it.

The 4-way stretch nylon shell wraps 650-fill, RDS-certified down—responsibly sourced and traceable to ensure ethical treatment of birds. Columbia’s Omni-Shield™ technology repels light rain and snow, and resists stains, so you stay protected, dry, and confident wherever the day—or night--takes you.