TOP OF
THE LINE

Sarah Hoefflin

Yassine Diboun

Ryan Palmer

US Curling

USASA

23XI Racing

Intuitive Machines

Luke Combs

Nicole Combs

Bubba Wallace

Wesley Locke

George Poveromo

Bear Holeman

Mark Daniels Jr.

Cindy Nguyen

Bob Izumi

Alex Ferreira

Cassie Sharpe

Sarah Hoefflin

Yassine Diboun

Ryan Palmer

US Curling

USASA

23XI Racing

Intuitive Machines

Luke Combs

Nicole Combs

Bubba Wallace

Wesley Locke

George Poveromo

Bear Holeman

Mark Daniels Jr.

Cindy Nguyen

Bob Izumi

Alex Ferreira

Cassie Sharpe

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Brand Ambassadors PFG Snow Run Golf Brand Partnerships

Brand Ambassadors

Luke Combs

Country Musician, Angler, Hunter

Luke is a multi-platinum, award-winning artist from Asheville, NC. He has received numerous accolades, including eight CMA, seven iHeart Radio, six Billboard, and three ACM awards while being named CMA Entertainer of the Year twice. He also has earned multiple Grammy nominations, induction into the Grand Ole Opry, performed on Saturday Night Live, and had his first eight singles all reach #1 (a first on Billboard’s Country Airplay chart). In addition to his acclaimed musical career, Combs is an avid outdoorsman and finds joy through fishing and hunting. Known to wear a Bahama™ II shirt both on the water and on stage, his favorite catch to date is when he landed a 34-pound king mackerel off Myrtle Beach.

Nicole Combs

Outdoor Enthusiast, Entrepreneur, Influencer

Florida native Nicole Combs (née Hocking) was never far from water growing up. “My parents taught me incredible respect for the ocean, wildlife, and nature in general,” she says. Nicole earned a civil engineering degree and embarked on a music industry career where she met a then-unknown (now superstar) musician named Luke Combs. They married in 2020 and have since welcomed sons Tex and Beau. Nicole balances family, music, and fame with being an entrepreneur, influencer, and advocate for empowering women, healthy lifestyles, and sustainability. Inspired by her Florida roots, in 2025 she launched her own limited-edition Columbia PFG collection styled for life on and off the water.

Darrell "Bubba" Wallace Jr.

NASCAR Driver, Outdoor Enthusiast

Bubba started racing at age 9 and hasn’t let off the pedal since. After tearing up the junior circuits, he’s earned six wins in the NASCAR Truck Series along with 28 Top 10s, 15 Top 5s, and two wins in the NASCAR Cup Series. When he’s not driving fast, he’s taking it slow—fishing, hiking, camping, and engaging his passion for outdoor photography. In 2018, he became the first African-American driver to race full-time at NASCAR’s highest level in nearly 50 years and now has taken the wheel of the No. 23 car for 23XI Racing. A prominent advocate for equality and inclusion, he is truly Tested Tough, both on and off the track.

PFG

Wesley Locke

Professional Angler, Conservationist

Wesley has had her sea legs since she could walk. Her passion for fishing was cultivated immediately as a seventh-generation Floridian born and raised on the quaint island of Boca Grande off the state’s southwestern coast. An avid saltwater angler (with what she calls a “mild Tarpon obsession” inherited from her fly-fishing guide father, Capt. Tommy Locke), Wesley has also become a tireless advocate for protecting our precious natural resources for future generations. A regular competitor in Florida tournaments, she is eager to learn from every species, style, angler, and guide that shares her love for fishing.

Mark Daniels Jr.

Professional Angler

A California native, Mark gravitated to the water at an early age and spent much of his free time fishing around the Bay Area with family and friends. He entered his first competitive tournament at age 14 and set his sights on becoming a professional angler. After graduating from Tuskegee University and working as an agricultural biologist, that pursuit accelerated when he won The Bass Federation (TBF) National Championship in 2013. He subsequently won the 2018 Bassmaster Elite Series and is now a regular on the Major League Fishing Bass Pro Tour, hungry as ever for his next big catch.

Youtube

George Poveromo

Professional Angler

George’s legendary status is well-documented in his role as the charismatic host of the popular George Poveromo’s World of Saltwater Fishing show for over 20 years. But the South Florida native has been reeling in recognition—and big catches—even longer as an angling icon, ambassador, and educator. If you don’t catch him on screen, in print (as a long-time contributor to Salt Water Sportsman magazine), or on stage (as a featured speaker for the National Seminar Series), he’s probably with his family or quietly casting away aboard the Marc VI.

Cindy Nguyen

Angler

Cindy (“Sid” to her friends) was practically born with a rod in her hand, growing up in Houston and fishing with her family off the beaches, piers, and jetties of nearby Galveston. She’s now one of the most influential female anglers in North America (according to Wildlife Enthusiast Magazine), has chased prize catches all over the world, been featured in publications like Salt Water Sportsman and Sport Fishing Magazine, and is a regular at top industry events. Back home in Texas, Cindy’s happy place is in her kayak chasing redfish, trout, and flounder.

Bob Izumi

Professional Angler

Bob is Canada’s most popular fishing personality and one of the foremost ambassadors of the sport throughout North America. For 30 years, his affable demeanor and down-to-earth style has endeared him to millions through his weekly Real Fishing Show television program. Bob is also a respected author, radio host, conservationist, seminar speaker, and competitor who has won more than 70 major events and earned multiple Angler of the Year awards.

Bear Holeman

Professional Fishing Guide

Capt. Bear Holeman, a former champion tournament angler, is a well-known Florida Keys fishing guide with decades of fishing and boating experience. Bear is accredited by the U.S. Coast Guard as a guide and is a passionate advocate for sustainable waterways, partnering with the nonprofit organization Captains for Clean Water on water conservation and restoration efforts.

Curtis Ciszek

Professional Fishing Guide

If the Pacific Northwest was personified, that person just might be Curtis. His laidback demeanor, Go Big style, and passion for the outdoors have earned him recognition as a top-tier athlete for all seasons. On the water, Curtis is an avid angler and guide who loves nothing more than chasing steelhead on the Deschutes River. If he’s not casting away, you might find him snowboarding, snowmobiling rafting, mountain biking, climbing, or surfing. All in a day’s work.

Snow

Alex Ferreira

Freestyle Skier

Alex has been skiing almost as long as he’s been walking. The Aspen native first hit the slopes at 3 years old and hasn’t slowed down since. Alex is a two-time Winter Olympics medalist in the Halfpipe, earning a silver medal at the 2018 Winter Olympics and a bronze medal at the 2022 Winter Olympics. He has racked up eight X Games medals (including back-to-back gold in 2019-2020 and again in 2024). During his spectacular 2023-2024 season, Alex made history by winning every contest he entered and became the first halfpipe skier to sweep every podium. When Alex isn’t competing or training, you can find him biking, tubing, cliff jumping, and playing pickleball. You might even catch him transforming into his alter ego, Hotdog Hans.

Cassie Sharpe

Freestyle Skier

Every time Cassie enters a competitive race, she listens to the same song: “Ante Up.” But it’s her world-class talent that has paid off with a gold medal in halfpipe at the 2018 Winter Olympics, six Winter X Games medals, two crystal globes, and more. A tenacious competitor, Cassie won Superpipe gold at the 2016 X Games despite suffering a stress fracture and competed in the 2017 World Cup Superpipe event with a broken thumb. After a short hiatus as a new mom, Cassie returned to win her third X Games gold medal in 2025. This Canadian powerhouse is also the first woman to land a switch cork 720 in competition.

Sarah Hoefflin

Freestyle Skier

Sarah only began her competitive freeski career in her early 20s after earning a university degree in neuroscience. But the Swiss native has made up for lost time in a hurry, racking up a gold medal at the 2018 Winter Olympics in the Big Air event, four Winter X Games medals in Big Air and Slopestyle, and two Crystal Globes. When she isn’t soaring high above mountain slopes, she’s hiking, climbing, and camping in and around them from her home base in Chamonix.

If the Pacific Northwest was personified, that person just might be Curtis. His laidback demeanor, Go Big style, and passion for the outdoors have earned him recognition as a top-tier athlete for all seasons. On the mountain, his jaw-dropping talent has been featured in numerous snowboarding films and publications. If he’s not shredding pow, you might find him snowmobiling, fly fishing, rafting, mountain biking, climbing, or surfing. All in a day’s work.

Professional Backcountry Snowboarder

Brand Partnerships

USA Snowboard and Freeski Association (USASA)

Athlete Development Program

USASA is the national grassroots entry point for snowboarding and freeskiing competitions. The journey to the Olympic podium begins at USASA, with 100% of the U.S. Olympic Snowboarding and Freeski teams having started here. Made up of over 5,000 athletes, plus 600 coaches and officials from 30 regional series across the country, the program hosts 500+ events annually at over 120 ski resorts. Participation is open to all ages and abilities with USASA serving as a steward of the culture and community, fostering friendships, compassion, and grit through competition. Columbia is proud to be the official outerwear partner of USASA.

23XI Racing

NASCAR Racing Team

23XI Racing is a professional racing team that competes in the NASCAR Cup Series with drivers that include Columbia ambassador Bubba Wallace in the No. 23 Toyota. Owned by basketball legend Michael Jordan and NASCAR Cup Series driver (and three-time Daytona 500 winner) Denny Hamlin, the 23XI name is a combination of the No. 23 that Jordan wore for most of his NBA career and the No. 11 that Hamlin has driven for his entire NASCAR Cup Series career. 23XI is focused on evolving the sport of racing, bringing in new fans with a fresh, unique POV.

TikTok

Intuitive Machines

Space Exploration Company

Columbia is a proud scientific partner of Intuitive Machines, an American aerospace company that holds three NASA contracts under the space agency's Commercial Lunar Payload Services (CLPS) initiative to deliver payloads to the lunar surface. The successful IM-1 mission in 2024 featured the first visit of a U.S. spacecraft to the Moon in more than 50 years with Columbia’s proprietary Omni-Heat™ Infinity technology helping to protect vital instruments in punishing conditions. In 2025, the IM-2 mission returned to the Moon with our Omni-Shade™ Sun Deflector and Omni-Heat™ Infinity techs helping to protect against extreme temperatures in space. For Columbia, these missions are an unparalleled opportunity for exploration and discovery, paving the way for advancements in technologies and materials innovations that will enhance our products and ultimately the lives of our customers

USA Curling

US Curling Governing Body

These best-in-class USA Curling athletes have ice on their minds—and in their veins. And with their deft touch, laser-like focus, and world-class skills, the Olympic and Paralympic teams know how to stay cool under pressure from the first throw to the last sweep. As this unique and challenging sport continues to grow, so does the success of USA Curling in competitions across the world, with the men’s team winning the gold medal at the 2018 Winter Olympics.