STAY
COOL IN
A FIGHT
Omni-Freeze™ Zero sweat-activated cooling:
The hotter it gets the cooler you feel. Go fish.
The hotter it gets the cooler you feel. Go fish.
STAY
COOL IN
A FIGHT
Omni-Freeze™ Zero sweat-activated cooling:
The hotter it gets the cooler you feel. Go fish.
The hotter it gets the cooler you feel. Go fish.
Featured
Dry No Matter What
Waterproof-breathable tech to keep you
dry and comfortable on the water.
dry and comfortable on the water.
All Grip, No Slip
Fishing-friendly shoes, from slip ons to durable boots, all with great grip.
Style On Deck
On or off water, stay cool and protected from the sun with gear that's easy to wear and hard to beat.
Cast Away
Gear built to keep you cool, comfortable, and protected from the boat to the beach and beyond.
Fish In Full Color
Take on the day in comfort and style with gear featuring custom prints by marine artist Bentley.
Guide to Fishing Bait and Lures
Expert advice on bait and lures, and the best choices for lakes, rivers and oceans.
Lightning Safety
for Anglers
for Anglers
How to stay safe during a lightning storm when you are fishing or on the water.
What to wear fly fishing?
Discover the perfect attire for fly fishing adventures! Stay comfortable & protected with our comprehensive guide on what to wear and essential gear.
Fly Fishing for Beginners
Learn basic tips and techniques for anglers new to fly fishing .
Shop Fishing Gear
New
PFG Wild Cast™ 34L Backpack
Regular price:
$120.00
New
Wild Cast™ Booney Hat
Regular price:
$35.00
New
Tidal Pursuit™ 3D Stretch Snap Back Ball Cap
Regular price:
$35.00
New
PFG 80MPH™ Ball Cap
Regular price:
$40.00
New
PFG Big Haul™ x Bentley Snapback
Regular price:
$30.00
Columbia High Performance Cooler - 50 Quart
Regular price:
$300.00